Jefferson Center Direct Mail Campaign After completing a multi-year capital campaign, Jefferson Center was ready to begin promoting itself as a community gathering place and center for the arts. Since it was the first chance for people to join, we built a stylish and compelling direct mail piece around the idea of “firsts.” From first steps to first impressions, readers were led through Jefferson Center’s facilities with rich photographs and a highly emotional appeal. In the end, their “first” membership drive was an undeniable success.