Apple Ridge Farm Donor Book

Apple Ridge Farm had grown from a single-building retreat for city kids to a huge, summer-long program with multiple facilities, activities and users. As interest in their programs increased, the people at Apple Ridge were struggling to raise funds for much-needed capital projects like a science center, dormitories and a sewer system. The challenge for our team was to create a piece that could hold a lot of information, appeal to potential donors, and convey the organization’s mission in an inexpensive way. The result is a highly flexible but persuasive booklet, much of which can be printed on a normal office printer. Not only does the piece perfectly reflect Apple Ridge’s hands-on approach to education, but it has helped raise hundreds of thousands of dollars in donations.