Anthem Individual Coverage Insert Anthem (then called Trigon) hoped to increase sales of health coverage to individuals like early retirees and the self-employed. We responded with a new, much cleaner design along with compelling headlines and copy that combined for a piece that stood out from the typical newspaper clutter. Smart use of photography personalized it. But most importantly, our understanding of the Anthem brand allowed us to create a piece that reinforced Anthem’s overall messaging in addition to boosting response rates beyond expectations.