Building Specialists Website Like their logo, the website for Building Specialists needed to have two distinct divisions yet retain a unified look. We determined that case studies and photos are crucial to potential clients, so these form the bulk of content in both divisions’ pages. Examples were chosen to showcase Building Specialists’ competitive advantages, with copy written in a casual tone that reflects the unique personality of the company. There is even a Frequently Asked Questions page for each division. Overall, the site offers a persuasive introduction to what makes Building Specialists different from other contractors, and further reinforces the positioning developed in previous marketing materials. www.bsiva.com