Virginia Transformer Branding Campaign Virginia Transformer, a manufacturer of electrical transformers for industrial and commercial clients, was interviewing agencies to revamp the company’s brand. Our challenge was to give this worldwide company a solid, cohesive image that could make it stand out from the competition—particularly difficult in a commodity industry. After interviewing company executives and employees from top management to Human Resources and Production, we uncovered a very distinct competitive advantage: Unlike their competitors, Virginia Transformer designs custom systems based on the customer’s unique needs. The identity was carried out in dozens of new collateral pieces, trade advertisements, a trade show booth, and more.