What’s the big deal about a logo? For starters, they're really small. You try telling your life story in a square inch, it's not easy. But that’s exactly what a good logo does. It’s not just a pretty picture on your business card, it’s the perfect visual representation of your company, your message, and your brand. So yes, a logo is small. But if it’s strategic, and it has some sharp thinking behind it, it can be larger than life.