Business Advisory Group Branding Campaign Business Advisory Group was changing their name from EF Tuttle & Associates. Our challenge was to re-brand Business Advisory Group as a firm of experienced business consultants trained in areas ranging from strategic planning to organizational effectiveness to financial modeling and beyond. This new tagline and logo better demonstrated their point of difference. To further highlight the “experience” idea, we developed a sales kit that used testimonials as proof of the firm’s broad range of business expertise, and created a series of direct mail pieces that kept Business Advisory Group in touch with their clients and potential clients.